New to Cruising

A cruising holiday is simply like no other and if this is your first time, then you’re in the right place. Start your cruising journey with Ambassador Cruise Line: the newest British cruise line since 2010, greeting the next era of travel in style. With us, you get an authentic cruising experience with an atmosphere that makes you feel right at home and right on track.  

Cruising offers the perfect combination of relaxation and exploration, of lazy mornings watching the world go by and action-packed afternoons. It’s an opportunity to make new friendships, tick off multiple places on your bucket list, all the while embracing a unique sense of comfort and care as we look after every last detail. No packing, no hassle, no worries.

We think cruising is an opportunity to become the best version of yourself and reset, which is effortless when you’re able to move from a sunny deck and multiple pools, to a luxury spa and fitness centre. Then at night, the world is simply your oyster. Enjoy a production show, relax to music in one of the lounges or just let your hair down and dance the night away. Don’t forget, breakfast, lunch and dinner are all included, together with afternoon teas and late-night snacks, offering delicious menus inspired from all around the globe.

Cruising is so versatile too - from sunshine in the Caribbean or Mediterranean to spotting the elusive Northern Lights or scenic Norwegian Fjords. Or perhaps try cruising in more remote parts of the world like inside the Arctic Circle or the wonders of Greenland and Iceland. Whatever cruise you select, there will be a wide choice of destination experiences designed to show you the highlights of each of the ports of call and make the most of your time ashore.

Finally, cruising is a fantastic value holiday. Remember your cruise fare includes your accommodation, full board meals, on board activities and day and evening entertainment. So, what are you waiting for?